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Image by Kelly Sikkema

SELECTED PROJECTS

I’ve worked with small brands across lifestyle, beauty, and creative industries, helping them build stronger visual presence, clearer messaging, and more engaging content.

 

Here are some of the projects I’ve supported.

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01

MAMA'S RUGS
 

Brand Support & Visual Direction

I supported Mama’s Rugs with visual identity and content direction to strengthen their online presence and communicate their story in a more refined and emotional way.

 

Work included:

 

• visual consistency

• social media strategy

• brand storytelling

• design support

• website design & building

Explore the brand

02

SOLODKA

Brand Creation & Business Development

As co-owner of Solodka, I led the creation of the brand identity and managed its full digital presence from launch.

 

Work included:

 

• brand identity creation

• social media strategy

• visual storytelling

• content creation

• marketing direction

• customer communication

• team coordination

 

I developed the brand’s online presence and positioning, ensuring visual consistency and emotional storytelling across platforms.

Visit brand's Instagram

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03

Cardology

Social Media Strategy & Content Creation

Working directly with the founder, I helped shape and implement the brand’s social media strategy, focusing on storytelling, visual consistency, and audience engagement across Instagram, TikTok, Facebook, and LinkedIn.

 

Work included:

 

• social media strategy development

• content planning & content calendar management

• Reels & TikTok video creation

• campaign and content ideas

• brand storytelling and visual consistency

• design support for social media content

• engagement-focused content creation

During my time working with the brand, I also helped grow the social media audience organically by over 1,000 followers.

View examples of content I am most proud of:

 

Reel example 1 

Reel example 2 

Reel example 3 

Reel example 4 

 

Visit the company website ​

04

Tiny Box Company

Social Media Content & Creative Support

As part of the in-house marketing team, I supported the creation and execution of social media content across Instagram, Facebook, TikTok, and LinkedIn, helping strengthen brand visibility and engagement.

 

My role focused on content production, creative ideas, and supporting visual campaigns for product storytelling.

 

Work included:

 

• multi-platform content planning

• assisting with photoshoot styling & visual production

• creating DIY video content using packaging products

• storytelling-led product content

• educational and campaign-based posts

• LinkedIn content support

 

Examples of content created for social media:

 

DIY packaging video

Creative box tutorial 

Product storytelling

Educational content

 

Visit the company website

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05

Selected Freelance Projects

Brand Direction, Graphic Design & Creative Support

I collaborate with small brands and creators to develop visual direction, brand materials, and marketing ideas that help their projects feel more professional, cohesive, and emotionally engaging.

 

Projects include brand identity work, graphic design, visual storytelling, and creative consulting.

 

Work included:

 

• logo and visual identity design

• brand style direction & moodboards

• graphic design for workshops and digital products

• brand materials and mini brand books

• marketing strategy guidance and creative consulting

View the Dotting Art Club project →

 

Visit Pattern Cutting Studio 

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